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Cover reveal and alert for book 6

Inside Straight will be appearing on Amazon sometime today for pre-orders.

Actual release is scheduled for 31st October.

I’m relaunching the series with new covers and advertising.

The full images which will be used for the print books:

And the eBook covers from these:

I’ll be making some merchandise items from these images – T shirts, mugs, etc.

I love these covers. 🙂

 

Update and Angel Stakes cover reveal

The first featured image is Andrew discussing handling weapons with Maria at White Box Studio.

 

Inside Straight

I’ve completed my major edit pass and the text has gone to Lauren for the final checks on spelling and grammar. The book will be published on the 31st October, and I’ll put it up for pre-orders a week or so before. I’ll make sure you know it’s up on Amazon. 🙂

Relaunch of series

The pre-order of Inside Straight will be combined with a relaunch of the whole series with new covers. That means I have to reformat all the print books (previously printed by CreateSpace), change the audio covers, sharpen up the blurbs, and insert a brief (!) summary of previous books and cast list into books 2 – 6. I am so looking forward to that. Lol.

At the same time I’ll start releasing ‘bundles’. The first will be books 1-3 combined into one eBook, and sold at a discount. This is to capture those readers for whom one book at a time is not enough. Yes, this is a thing, and quite a large thing apparently. The second bundle of books 4-6 should go up sometime in December. These bundles will require their own eBook covers, which I will reveal here on the blog.

The relaunch will combine the new covers and bundles with an advertising campaign.

When I first published on Amazon, the only marketing tools under my control were covers, blurbs, newsletters, Bookbub (and similar), reviewers etc. With the possible exception of Bookbub, these tools have less and less direct, primary effect. Why? Because Amazon has changed. They used to have fairly neutral ranking and promotional algorithms. If you sold, and got good reviews, your ranking went up in a straightforward manner, and they promoted you in their newsletters. Now, to get the same effect, you have to reinvest part of your sales in the Amazon advertising machine. That’s what I’ll be doing, to the tune of approximately 20% of my target income. Gulp.

(This is not to say that reviews no longer work. I’m still very keen on reviews. Just a few words if you haven’t already. Please. 🙂 )

I may also try Bookbub and similar newsletters as well. And I’m considering building my own newsletter too. I have a current mailing list, but that is *strictly* for new book releases. The general newsletter will (among other things) explore the lore of the Athanate/Were/Adept world, especially those parts that don’t quite make it into the books. I may write some short stories which would go out in the newsletters.

Merchandise

I hear you. I’ll have some T shirts, coasters and stuff made from these covers and some photos that don’t make the covers. I have no schedule yet.  🙂

Angel Stakes cover

Books 1-4 have concentrated appropriately on Amber with weapons – the handgun, submachine gun and the shotgun. These demanded action poses to convey the best impact. However, although Amber uses weapons in Angel Stakes, there’s a different feel to the book. Amber rights old wrongs. Amber stalks her enemy almost as a personification of justice. The second werewolf ritual takes place in this book as well, and whereas Amber can almost convince herself that the first halfy ritual down in New Mexico (end of Cool Hand) was a fluke, the evidence that it’s an ability she has becomes overwhelming in Angel Stakes.

So I wanted something less to do with physical weapons, but more to do with a rather spooky, witchy Amber coming to get you.

I think Andrew and Maria hit this brief out of the park. What do you think?

Print book image

And the eBook cover

Cover reveal for Bite Back books 3 and 4

Cover reveal – books 3 and 4

I’m in the last few chapters of editing. Good news (I think): the book has got longer.

I’m a guest at a French convention in Lille, Les Halliénales, this weekend, so this week’s cover reveal is a short post concentrating on the images themselves. As I haven’t much to say, you get two for the price of one! Book 3 and book 4 covers!

Feedback always welcome: Do you like the images? Do they convey Bite Back well? Do they feel branded in the same way as books 1 and 2?

 

First, the full images which will be used for the print books.

 

And the eBook images.

 

Roundup and reveal

Special treat for readers who monitor the blog site and Facebook page – advance reveal of the new covers, one or two a week, starting today…

(And I’m keen for feedback!)

Okay, okay. Roundup first.

Inside Straight

Inside Straight is late in the big and little sense of the word. In the big sense, I can’t quite work out how it has taken over three years from Angel Stakes to Inside Straight. In the little sense, I promised publication in 2018, then spring 2019, then summer, and then 30th September, but now it’s going to be the 31st October.

I will be concentrating on writing Bite Back and Bian’s Tale for the next year or so and I hope to do better than one of each per year. We’ll see.

France

Bite Back (published under the series name ‘Amber Farrell’) is doing very well in France. I’m expecting my first 12 month sales analysis from Bragelonne this month, but I already know that the sales are over 20,000 books and there’s 2:1 ratio in favor of printed books. I’ve attended the book festival at Epinal as a guest speaker and I’m also attending festivals at Lille and Dunkirk this year. Things are looking good.

Germany

I’m trying very hard to engage a German publisher on the same sort of basis as France and I’m having no luck. My emails aren’t even getting a response. I may visit the Frankfurt Book Fair next month to see if face to face is easier.

Covers

The launch of Inside Straight will coincide with a new marketing drive for the Bite Back series, including:

  • New book covers for eBook (English and German versions), paperback and audio
  • Amazon and Facebook advertising
  • Bundling (selling books 1-3 as one for a discount)
  • Newsletter promotions.

I’ve never been quite happy with the covers for Bite Back. The series is not a standard Urban Fantasy series, so there was always the argument that the covers should be a little different. At the 20Books writers’ convention in Edinburgh, I got some feedback on the covers and advice to go and talk to Andrew at Creative Edge Studios. Long story short, Andrew and I kicked around ideas, hired a big studio, got the props out, persuaded Maria to join us, engaged a makeup artist and spent a whole day, resulting in over a thousand photos. It was a fabulous day.

Maria is Amber, and she really got into the part. Even standing waiting for the cameras to be set up, she looked bad-ass.

This is not a retouched photo. I have done nothing apart from clipping the background out.

At the end of the shoot, I had the difficult task of choosing one photo for each book.

The overview for the images is a sort of compromise. I wanted the book covers to say Urban Fantasy, but I wanted to hint that there’s a lot of action as well. This is close to the brief for the very first covers I did, but the poses chosen for those were what is called in the trade ‘heroic’. Andrew and I decided we’d include more ‘action’ poses.

Book 1 is the key, the most important image that sets the tone for the series. I wanted Amber’s favorite automatic, the HK Mk 23, and I wanted an action pose with a Urban Fantasy background of Denver including witchy lights and oversize moon. Andrew took that brief and produced this, the full image without titles for the printed book.

I reckon it’s excellent.

And here’s the eBook cover.

 

I love the image.

What do YOU think?

 

 

 

 

Delay of a month for Bite Back 6

Month delay for Bite Back 6…

Unfortunately, due to circumstances beyond my control, there’s going to be a delay in the release of Inside Straight. I had intended to load the Amazon servers with the pre-order on the 16th (next Monday), for publication on the 30th, but that’s not going to be possible.

The text is still in editing and the covers (plural) aren’t ready.

My marketing plan was to boost the series with new, professionally-created covers and a bundle (several ebooks in one at a discount) and an advertising campaign while Inside Straight was in pre-order, so that book 6 got the maximum amount of publicity.

That’s still the plan, but I am now aiming for release on the 31st October, with the pre-order and advertising beginning on the 14th.

I am also scheduling a series of previews of the new covers on Facebook and here, which will serve as a countdown to the marketing.

My apologies for the delay!

Last teaser chapter for Bite Back 6

Absolutely, positively the last teaser chapter of Inside Straight. A short one.

I’m nearly there with the ‘ready for editor’ draft, and Lauren has booked it in for the 6th July. Gulp.

Watch this blog or Facebook for publication news, or sign up for a book alert.

Due to Amazon rules, the teasers have to be removed once the book is up.
Inside Straight is available on https://www.amazon.com/gp/product/B07ZJK9H4B/

 

 

May teaser and update

Another teaser chapter, but no competition this month. Again, the teasers are only a way to urge me on. You may get another teaser next month, but that will be it.

As I say, no competition, but on the other hand, if you’re from Denver, or you’ve followed my previous posts carefully, you’ll be able to tell me what the picture is and why it’s significant in Bite Back…

My writing is up to the 75% point approximately, and the beta readers have read up to the 50% point approximately. I have a couple of scenes to rework based on feedback, but I’m focused on (1) getting the beta readers to the 75% point and (2) writing the last quarter (often the quickest), and then getting the book to the editor.

Due to Amazon rules, the teasers have to be removed once the book is up.
Inside Straight is available on https://www.amazon.com/gp/product/B07ZJK9H4B/