The first featured image is Andrew discussing handling weapons with Maria at White Box Studio.
I’ve completed my major edit pass and the text has gone to Lauren for the final checks on spelling and grammar. The book will be published on the 31st October, and I’ll put it up for pre-orders a week or so before. I’ll make sure you know it’s up on Amazon. 🙂
Relaunch of series
The pre-order of Inside Straight will be combined with a relaunch of the whole series with new covers. That means I have to reformat all the print books (previously printed by CreateSpace), change the audio covers, sharpen up the blurbs, and insert a brief (!) summary of previous books and cast list into books 2 – 6. I am so looking forward to that. Lol.
At the same time I’ll start releasing ‘bundles’. The first will be books 1-3 combined into one eBook, and sold at a discount. This is to capture those readers for whom one book at a time is not enough. Yes, this is a thing, and quite a large thing apparently. The second bundle of books 4-6 should go up sometime in December. These bundles will require their own eBook covers, which I will reveal here on the blog.
The relaunch will combine the new covers and bundles with an advertising campaign.
When I first published on Amazon, the only marketing tools under my control were covers, blurbs, newsletters, Bookbub (and similar), reviewers etc. With the possible exception of Bookbub, these tools have less and less direct, primary effect. Why? Because Amazon has changed. They used to have fairly neutral ranking and promotional algorithms. If you sold, and got good reviews, your ranking went up in a straightforward manner, and they promoted you in their newsletters. Now, to get the same effect, you have to reinvest part of your sales in the Amazon advertising machine. That’s what I’ll be doing, to the tune of approximately 20% of my target income. Gulp.
(This is not to say that reviews no longer work. I’m still very keen on reviews. Just a few words if you haven’t already. Please. 🙂 )
I may also try Bookbub and similar newsletters as well. And I’m considering building my own newsletter too. I have a current mailing list, but that is *strictly* for new book releases. The general newsletter will (among other things) explore the lore of the Athanate/Were/Adept world, especially those parts that don’t quite make it into the books. I may write some short stories which would go out in the newsletters.
I hear you. I’ll have some T shirts, coasters and stuff made from these covers and some photos that don’t make the covers. I have no schedule yet. 🙂
Angel Stakes cover
Books 1-4 have concentrated appropriately on Amber with weapons – the handgun, submachine gun and the shotgun. These demanded action poses to convey the best impact. However, although Amber uses weapons in Angel Stakes, there’s a different feel to the book. Amber rights old wrongs. Amber stalks her enemy almost as a personification of justice. The second werewolf ritual takes place in this book as well, and whereas Amber can almost convince herself that the first halfy ritual down in New Mexico (end of Cool Hand) was a fluke, the evidence that it’s an ability she has becomes overwhelming in Angel Stakes.
So I wanted something less to do with physical weapons, but more to do with a rather spooky, witchy Amber coming to get you.
I think Andrew and Maria hit this brief out of the park. What do you think?
Print book image
And the eBook cover
Cover reveal – books 3 and 4
I’m in the last few chapters of editing. Good news (I think): the book has got longer.
I’m a guest at a French convention in Lille, Les Halliénales, this weekend, so this week’s cover reveal is a short post concentrating on the images themselves. As I haven’t much to say, you get two for the price of one! Book 3 and book 4 covers!
Feedback always welcome: Do you like the images? Do they convey Bite Back well? Do they feel branded in the same way as books 1 and 2?
First, the full images which will be used for the print books.
And the eBook images.
Month delay for Bite Back 6…
Unfortunately, due to circumstances beyond my control, there’s going to be a delay in the release of Inside Straight. I had intended to load the Amazon servers with the pre-order on the 16th (next Monday), for publication on the 30th, but that’s not going to be possible.
The text is still in editing and the covers (plural) aren’t ready.
My marketing plan was to boost the series with new, professionally-created covers and a bundle (several ebooks in one at a discount) and an advertising campaign while Inside Straight was in pre-order, so that book 6 got the maximum amount of publicity.
That’s still the plan, but I am now aiming for release on the 31st October, with the pre-order and advertising beginning on the 14th.
I am also scheduling a series of previews of the new covers on Facebook and here, which will serve as a countdown to the marketing.
My apologies for the delay!